{"id":11010,"date":"2025-06-28T09:19:36","date_gmt":"2025-06-28T01:19:36","guid":{"rendered":"https:\/\/poliban.ac.id\/?p=11010"},"modified":"2025-06-28T09:19:36","modified_gmt":"2025-06-28T01:19:36","slug":"mahasiswa-bisnis-digital-poliban-kunjungi-tvri-kalsel-belajar-komunikasi-massa-di-era-digital","status":"publish","type":"post","link":"https:\/\/poliban.ac.id\/en\/mahasiswa-bisnis-digital-poliban-kunjungi-tvri-kalsel-belajar-komunikasi-massa-di-era-digital\/","title":{"rendered":"Mahasiswa Bisnis Digital Poliban Kunjungi TVRI Kalsel: Belajar Komunikasi Massa di Era Digital"},"content":{"rendered":"

Sebanyak 82 mahasiswa Program Studi Bisnis Digital, Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin, mengikuti kunjungan akademik ke Lembaga Penyiaran Publik TVRI Kalimantan Selatan. Kegiatan ini dilaksanakan selama dua hari, yakni pada 25 dan 26 Juni 2025, sebagai bagian dari implementasi Mata Kuliah Komunikasi Bisnis dengan tema \u201cKomunikasi Massa di Era Digital.\u201d<\/em><\/p>\n

Kunjungan ini didampingi langsung oleh dosen pengampu, Rika Noviyanti, S.Sos., M.AB. dan Arafat Alhally, M.M., serta turut dihadiri oleh Koordinator Program Studi Bisnis Digital, Rudy Haryanto, S.Sos., M.M.<\/p>\n

\"\"<\/p>\n

Dalam sambutannya, Rudy Haryanto menyampaikan harapannya agar kunjungan ini tidak hanya menjadi sarana pembelajaran, tetapi juga membuka peluang kolaborasi konkret antara dunia akademik dan dunia penyiaran publik.<\/p>\n

\u201cKami berharap ada sinergi yang dapat diwujudkan bersama TVRI Kalimantan Selatan dalam\u00a0 bentuk \u00a0kolaborasi nyata,\u00a0 baik \u00a0dalam\u00a0 produksi \u00a0konten, \u00a0magang mahasiswa, maupun bentuk kerja sama lainnya di masa mendatang,\u201d ungkapnya.<\/p>\n

Kunjungan ini disambut hangat oleh Tim Humas TVRI Kalsel, yang memfasilitasi kegiatan dengan penuh antusias. Para mahasiswa berkesempatan untuk melihat langsung aktivitas broadcasting di studio, master control room, hingga ruang redaksi. Tidak hanya sebagai pengamat pasif, para peserta juga aktif berdialog, bertanya, dan menggali informasi mendalam seputar proses produksi siaran televisi dan dinamika komunikasi massa.<\/p>\n

\"\"<\/p>\n

Menariknya, dalam sesi diskusi, mahasiswa juga diminta memberikan masukan dan saran terkait bagaimana program-program TVRI dapat lebih menarik minat generasi muda, khususnya Gen Z. Ini menjadi kesempatan dua arah untuk saling belajar antara dunia penyiaran dan audiens muda yang kini tumbuh di era digital.<\/p>\n

Dosen pengampu, Rika Noviyanti menyampaikan bahwa pembelajaran seperti ini sangat relevan untuk membekali mahasiswa dengan pemahaman praktis yang tidak\u00a0 mereka dapatkan hanya di dalam kelas. \u201cKunjungan ini membuka wawasan baru bagi mahasiswa mengenai bagaimana komunikasi massa dikelola secara profesional, sekaligus memberi gambaran nyata dunia kerja yang akan mereka hadapi ke depan,\u201d ujarnya.<\/p>\n

Sementara itu, Dosen pengampu Arafat Alhally menekankan pentingnya membangun kepekaan terhadap media dan kemampuan komunikasi publik sejak dini.<\/p>\n

\u201cEra digital tidak hanya menuntut mahasiswa menjadi pengguna media, tapi juga pencipta pesan yang sadar akan dampak sosialnya. Lewat kunjungan seperti ini, mereka belajar langsung dari pelaku industri tentang tanggung jawab dan etika dalam menyampaikan informasi,\u201d jelasnya.<\/p>\n

Kegiatan ini menjadi bagian dari upaya Program Studi Bisnis Digital dalam mengintegrasikan teori dengan praktik lapangan dan mempersiapkan lulusan yang adaptif terhadap perkembangan teknologi komunikasi.<\/p>","protected":false},"excerpt":{"rendered":"

Sebanyak 82 mahasiswa Program Studi Bisnis Digital, Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin, mengikuti kunjungan akademik ke Lembaga Penyiaran Publik TVRI Kalimantan Selatan. Kegiatan ini dilaksanakan selama dua hari, yakni…<\/p>","protected":false},"author":18,"featured_media":11011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1,70,67,13,18],"tags":[],"class_list":["post-11010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-terbaru","category-d4-bisnis-digital","category-jurusan-bisnis","category-kegiatan","category-kerjasama"],"yoast_head":"\nMahasiswa Bisnis Digital Poliban Kunjungi TVRI Kalsel: Belajar Komunikasi Massa di Era Digital - Politeknik Negeri Banjarmasin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poliban.ac.id\/en\/mahasiswa-bisnis-digital-poliban-kunjungi-tvri-kalsel-belajar-komunikasi-massa-di-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahasiswa Bisnis Digital Poliban Kunjungi TVRI Kalsel: Belajar Komunikasi Massa di Era Digital - Politeknik Negeri Banjarmasin\" \/>\n<meta property=\"og:description\" content=\"Sebanyak 82 mahasiswa Program Studi Bisnis Digital, Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin, mengikuti kunjungan akademik ke Lembaga Penyiaran Publik TVRI Kalimantan Selatan. 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